Boutique & Luxury Lodging Association (BLLA)

Established in 2009, the Boutique & Luxury Lodging Association (BLLA) is the world's most innovative and influential association for investment in independently owned boutique & luxury hotels. Dedicated to championing the unique essence of boutique hospitality, BLLA offers its global membership base unparalleled networking opportunities through conferences and special events, industry insights, and advocacy initiatives. With a mission to elevate and empower independent hotel owners and operators, BLLA continues to shape the future of hospitality through innovation, collaboration, and excellence. The organization is a pioneer in forecasting the boutique movement. The corporate manifesto showcases BLLA as a catalyst for trends and the future of the boutique lifestyle, with a hospitality focus. BLLA.org | BLLA LinkedIn | StayBoutique