Pedro Félix da Costa

Founding Partner and Chief Commercial Officer
APEX

Pedro is the Founding Partner and Chief Commercial Officer at APEX. He leads the strategy and value creation team responsible for portfolio management, oversees the athlete community, and has built a broad ecosystem of sports stakeholders around APEX.

APEX is a sports-focused investment firm backed by world-class athletes. We invest across the entire sports landscape, from early-stage companies redefining how sports are performed and experienced to emerging concepts and established properties. Our investment strategies span Venture Capital, Growth, and Private Equity.