Jamie Gutfreund

Founder
Creator Vision

Jamie Gutfreund has been helping companies navigate major shifts in media and technology since the earliest days of consumer internet. She held senior roles at Microsoft, Expedia, and Creative Artists Agency, and served as CMO at Hasbro and WPP. Today she leads Creator Vision, where she helps brands, investors, and technology companies build strategy in the creator economy.

She serves as Co-Chair of the IAB Creator Economy Board, advises the Cannes Lions International Festival of Creativity, and covers the business of the creator economy for Forbes. Her work includes building Apples to Apples, a proprietary framework for evaluating creator economy platforms and capabilities.